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McCarter Theatre Center offers advertising opportunities in its programs. As the first Tony Award-winning theater in the region, McCarter attracts over 275,000 upscale consumers each year. We invite you to make our customers your customers by taking advantage of our competitive rates.

PROGRAM COVERAGE DATES* ADS DUE
Special Event Shell Oct. 21 - May 6 8/13/14
Antony & Cleopatra Sept. 5 - Oct. 5 7/9/14
The Understudy Oct. 14 - Nov. 2 8/21/14
A Christmas Carol Dec. 5 - 28 10/22/14
Sizwe Banzi is Dead Jan. 16 - Feb. 15 11/20/14
Baskerville:
A Sherlock Holmes Mystery
Mar. 10 - 29 1/12/15
Five Mile Lake May 1 - May 31 3/11/15
Gala Benefit May 2014 3/30/15

* Performances and dates subject to change.


DINING GUIDE

A special section highlighting area restaurants — a great way to attract McCarter patrons from our venue to yours!

FULL SEASON: $600
INDIVIDUAL INSERTIONS: $90 each


PARTNERSHIP BENEFITS:

  • Appeal to our diverse and affluent audience
  • Recognition for supporting local arts and culture and making an impact on area businesses contributing to the economic growth of our region
  • Enjoy $600 worth of performance vouchers
  • Exclusive invitations to special events and performance discounts

WHO ARE OUR PATRONS?

70% have annual income above $75,000
30% earn in excess of $150,000 annually
70% combine their theater experience with dining out either before or after the show
96% are college graduates; of those 65% hold advanced degrees


2014-2015 PROGRAM RATES *

  Inside Cover Back Full Page 1/2 Page 1/4 Page
PACKAGE A:
5 plays, A Christmas Carol,
Specials, Gala
$15,000 $12,000 $7,982.50 $4,429 $2,987
PACKAGE B:
5 plays, A Christmas Carol
$13,500 $11,500 $5,639.25 $3,244.50 $2,090.90
PACKAGE C:
5 plays
$12,000 $10,000 $4,851.30 $2,791.30 $1,720.10
PACKAGE D:
Special Events (Music, Dance,
Signature)
N/A N/A $1,236 $618 $489.25
OPEN RATES:
Single Theater, A Christmas Carol,
or Gala
N/A N/A $1,108.28 $567.53 $405.82
DINING GUIDE: $600 Full season, $90 per

* Subject to sponsorship agreements.

For further information, please contact Megan Johnston at 609.258.6526, or by e-mail at: mjohnston@mccarter.org

View/download our
Ad Rate Card
for the 2014-2015 Season
   

For more information on ad specifications, please consult our

Digital File Preparation Guide
for the 2014-2015 Season

PROGRAM ADVERTISERS

  • A1 Limo
  • Agricola
  • Alchemist & Barrister
  • American Repertory Ballet
  • Aztec Graphic
  • Big Fish
  • Chez Alice Catering & Cafe
  • Community News Service
  • Despana
  • Discover New Jersey Arts
  • elements
  • Emily’s Café & Catering
  • Forest & Blake
  • Gloria Nilson & Co. Real Estate
  • Hampton Inn
  • Hyatt
  • Jimmy Duffy Catering
  • Joss & Jules Boutique Catering & Event Design
  • Lewis Center Princeton
  • Main Street Euro-American Bistro & Bar
  • Marriott Residence Inn
  • McCaffrey’s
  • Mercedes-Benz of Princeton
  • Metro North
  • Mistral
  • Nassau Broadcasting
  • Nassau Inn
  • NJ Advance Media
  • Palmer Square Management
  • Peony Pavilion
  • PJ’s Pancake House
  • PNC Bank
  • Princeton Symphony Orchestra
  • Princeton University Art Museum
  • Robert Wood Johnson
  • Senior Care Management
  • Terra Momo Bread Company
  • The Peacock Inn
  • The New School For Music Study
  • Triumph Brewing Company
  • Two River Theater Company
  • Winberie’s Restaurant and Bar
  • Woodwinds
  • WWFM
BUY TICKETS | SECURITY / PRIVACY
New Jersey State Council on the Arts
This program is made possible in part by funds from the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts and by funds from the National Endowment for the Arts.
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