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Reserve now for maximum exposure!
As Princeton’s Tony Award-winning theater, McCarter Theatre attracts
an affluent audience and over 155,000 visits each year. We invite you to
make our customers your customers and take advantage of the numerous
advertising opportunities and competitive rates we offer.

AWARD WINNING

  • Two-Time Tony Award-Winning Theater
  • "Favorite Theatre to See a Play" - People’s Choice Awards 2015
  • Trip Advisor Certificate for Excellence 2015

WHO ARE OUR PATRONS?

  • 70% have annual income above $75,000
  • 30% earn in excess of $150,000 annually
  • 70% combine their theater experience with dining out either before or after the show
  • 96% are college graduates; of those 65% hold advanced degrees

PARTNERSHIP BENEFITS:

  • Increase visibility with our diverse and affluent patrons ranging from NYC to Philadelphia.
  • Support the arts and impact the economic growth of our region.
  • Receive exclusive invitations to special events and performances.
  • Enjoy $600 worth of performance vouchers.
 

     
     

Optimize your exposure and receive the biggest savings when you commit to an advertising package by July 10th!

 

2015-2016 Full Season Package Rates

PACKAGE DESCRIPTION FULL PAGE 1/2 PAGE 1/4 PAGE
A Theater Series, A Christmas Carol, Presented Series, Gala Benefit $10,000 $5,000 $3,000
B Theater Series, A Christmas Carol $6,900 $3,675 $2,825
C Theater Series $5,400 $2,925 $2,250
D Presented Series (Music, Dance, Signature) Full Year $2,400 $1,300 $1,000

The more you advertise, the more you save!

 

2015-2016 Single Insertion Rates

DESCRIPTION FULL PAGE 1/2 PAGE 1/4 PAGE
Single Theater Show or Gala $1,200 $650 $500
A Christmas Carol $1,500 $750 $575
Presented Series (Music, Dance, Signature) Full Year $2,400 $1,300 $1,000
Presented Series (Music, Dance, Signature) Half Year $1,200 $650 $500

 

2015-2016 Program Breakdown

PROGRAM COVERAGE DATES ADS DUE VISIBILITY
Presented Series Shell October 20 - April 29 8/14/2015 50,000
Baby Doll September 11 – October 11   10,000
A Comedy of Tenors October 13 – November 1   15,000
A Christmas Carol December 5 – 28   30,000
The Piano Lesson January 8 – February 7   12,000
The Mousetrap March 8 – 27   15,000
All the Days April 29 – May 29   10,000
Gala Benefit May   1,100

 

SEE A SAMPLE PROGRAM - of our printed program: 2014 A Christmas Carol program or view the examples to the right.

 

For more information on ad specifications, please consult our

Ad Preparation Guide

 
SAMPLE ADS
 
   

NEW! DIGITAL LOBBY MONITOR ADVERTISING

Maximize your visibility by advertising on our digital lobby monitors! Limited space available for the 2015–2016 Season.

 

 

DIGITAL ADVERTISING RATES

PERFORMANCE FULL SCREEN SHARED LOGO SCREEN
Single Theater Show $1,000 $250
A Christmas Carol $2,000 $500
Single Presented Series Performance $100 $50

 

PERFORMANCE COVERAGE DATES ADS DUE VISIBILITY PLACEMENT
Baby Doll September 11 – October 11 September 4 33 performances,
32 times per hour

Full screen: 2 lobby monitors

Shared Logo: up to 5 logos on 2 lobby monitors

A Comedy of Tenors October 13 – November 1 October 6 18 performances,
63 times per hour

Full screen: 3 lobby monitors

Shared Logo: up to 5 logos on 3 lobby monitors

A Christmas Carol December 5 – 28 November 28 18 performances,
63 times per hour

Full screen: 3 lobby monitors

Shared Logo: up to 5 logos on 3 lobby monitors

The Piano Lesson January 8 – February 7 January 1 33 performances,
32 times per hour

Full screen: 2 lobby monitors

Shared Logo: up to 5 logos on 2 lobby monitors

The Mousetrap March 8 – 27 March 1 18 performances,
63 times per hour

Full screen: 3 lobby monitors

Shared Logo: up to 5 logos on 3 lobby monitors

All the Days April 29 – May 29 April 22 33 performances,
32 times per hour

Full screen: 2 lobby monitors

Shared Logo: up to 5 logos on 2 lobby monitors

SPECIFICS

  • Monitor size: 47" x 27" (55" diagonal)
  • Full screen artwork: 1360 pixels x 768 pixels
  • Shared logo artwork: 600+ pixels wide
  • Ad will appear for 10 seconds (including fade in/out)
  • Acceptable file types: JPG, PNG, TIF, PDF, and EPS
  • Performances, dates and visibility subject to change

DINING GUIDE ADVERTISING

A special section in the printed program highlighting local eateries — a great way to attract McCarter patrons to your venue! ADDED BONUS! Dining guide also available online for our browsing patrons. The online guide sees over 500 hits per month, with traffic doubling during A Christmas Carol.

RATES:
Full Theater Season: $800
Single Theater Show: $150 each

A Christmas Carol: $250 each

PROGRAM COVERAGE DATES
Baby Doll September 11 – October 11
A Comedy of Tenors October 13 – November 1
A Christmas Carol December 5 – 28
The Piano Lesson January 8 – February 7
The Mousetrap March 8 – 27
All the Days April 29 – May 29
Gala Benefit May 17, 2016
 

SEE SAMPLES:
Printed Program / Online

 

For more information, please call 609.258.6526, email advertise@mccarter.org,
or complete the online contact form.

 


PROGRAM ADVERTISERS

  • A1 Limo
  • Agricola
  • Alchemist & Barrister
  • American Repertory Ballet
  • Aztec Graphic
  • Big Fish
  • Chez Alice Catering & Cafe
  • Clarion Hotel
  • Cloak and Dagger
  • Community News Service
  • Cruise Planners
  • Despana
  • Discover New Jersey Arts
  • elements
  • Emily’s Café & Catering
  • Forest & Blake
  • Garden Theater
  • Gloria Nilson & Co. Real Estate
  • Hampton Inn
  • Hillsborough Radiology
  • Hyatt
  • Jimmy Duffy Catering
  • Joss & Jules Boutique Catering & Event Design
  • Lewis Center Princeton
  • Main Street Euro-American Bistro & Bar
  • Marriott Residence Inn
  • McCaffrey’s
  • Mercedes-Benz of Princeton
  • Metro North
  • Mistral
  • Nassau Broadcasting
  • Nassau Inn
  • National Reprographics, Inc.
  • NJ Advance Media
  • Notre Dame High School
  • Palmer Square Management
  • Peony Pavilion
  • PJ’s Pancake House
  • PNC Bank
  • Princeton Academy of the Sacred Heart
  • Princeton Friends School
  • Princeton Symphony Orchestra
  • Princeton University Art Museum
  • Pure Restaurant & Lounge
  • Robert Wood Johnson
  • Senior Care Management
  • Soonja’s
  • Stuart Country Day School of the Sacred Heart
  • Terra Momo Bread Company
  • The Hun School
  • The Lewis School
  • The Peacock Inn
  • The Pennington School
  • The Press Room
  • The New School For Music Study
  • Tomorrow’s Heirlooms
  • Triumph Brewing Company
  • Two River Theater Company
  • Whole Foods
  • Winberie’s Restaurant and Bar
  • Woodwinds
  • WWFM
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New Jersey State Council on the Arts
This program is made possible in part by funds from the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts and by funds from the National Endowment for the Arts.
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